Capstone Proposal: Create three products for Spring Summer 2025 for consumers to receive from a festival or event. These products will relate to each other and be purposeful by encouraging the use of HeyDudes, generating excitement about the brand, and being helpful in everyday use. Overall, it focuses on product form, graphics, and color.
Role: Color and Material Design Intern
Duration: 11 weeks (June - August 2023)
Festival Lifestyle x HEYDUDE Consumer
WGSN 2025 Trend Research
Three Product Ideation: Bottle Opener, Bag, and Decorative Patches
Product One: Fanny Pack - Rainbow Stripe Pack & Hands-Free Utility Pack Concepts
Product Two: Peel and Stick Decorative Patches
Product Three: Bag Accessory
The Final Product: All Together
Additional Work: HEYDUDE Shoe Sketches
Additional Work: Maker Day Exploration
